In September 2015, we conducted a reverse graffiti campaign on location for Stichting Lezen en Schrijven Amsterdam, Rotterdam, Utrecht and The Hague. This outdoor advertising campaign with approximately 200 expressions was used to supplement an existing advertising campaign. A separate template has been used for each city so that the number of low-literate persons per city is correct.
Number of expressions
Amsterdam, Rotterdam, The Hague, UtrechtThe Netherlands