Use promotion teams and field marketing?

At Graffitinetwerk not only can you knock for great murals and workshops, we help companies through guerrilla marketing or field marketing also happy to achieve their commercial goals in the outdoor area.

Thanks to our years of experience representing brands in public spaces, we know better than anyone what works and what doesn't. From promotional teams to spectaculars and from media bikes to wild beaming, we enjoy collaborating to make your field marketing campaign a success.

We have a large network of girls, women, boys, and men with excellent communication skills and a matching appearance. They literally form the face of your field marketing campaign on the street, during in-store promotions , or at trade fairs and events.

Based on our broad experience with brands, target groups and the street, we like to think strategically and conceptually about how your field marketing campaign can be made a success.

What is field marketing really?

Field marketing, sometimes also called direct marketing , revolves around reaching a specific group of consumers in the 'field'. That 'field' can be a store or shopping street, but also a trade fair or an event that attracts this target group. Your target group! Read more about how guerrilla marketing can be used as outdoor advertising .

De promotion teams that you can use for this, do more than just hand out flyers and hand out give-aways (although we are of course happy to do that for you). The activities we join Graffitinetwerk care simply includes everything related to promotion, activation, sales and presentation.

A unique 'brand experience' on location

For our clients, it is increasingly about creating a unique, professional, and impactful brand experience on location. After assessing the wishes, goals, target audience, and location(s), we develop a plan in consultation for setting up an outdoor advertising campaign, utilizing, for example, sampling , promo teams, a walking projector, giveaways, or other forms of field marketing.

We are also happy to distribute saddle covers or bike hangers, and a street advertising campaign can always be supplemented with reverse graffiti, street stickers, or temporary chalk art. You can read exactly what we do on our Promoteams and Spectaculars page.

We are happy to help brainstorm the ideal execution of your field marketing campaign for maximum impact on your target audience. In doing so, we also like to utilize the surrounding environment or devise unique spectaculars that we can add to the surroundings. Think of mobile billboards, inflatables, media bikes , and other custom-made experiences.

Field marketing is indispensable in a good advertising campaign

More and more advertisers are realizing that field marketing is indispensable in an advertising campaign to reach the individual consumer. After all, the media landscape is becoming increasingly diverse; we no longer all watch the same television programs, listen to the same radio stations, or read the same newspapers.

In fact, many young consumers are increasingly difficult to reach and activate with traditional forms of advertising. But in a store, at an event or at another specific location, you can approach exactly those consumers who are important for your brand or product. They are there because they want to be there and are open to a message that matches their experience.

Shall we use a spectacular or activation?

We make your field marketing campaign extra eye-catching by deploying a custom-made spectacular. Projections, soundvertising, photobooths, guerrilla marketing: no form of brand activation is too crazy for us. We are happy to brainstorm with you on how to create a unique activation for your brand that will generate the necessary buzz both online and offline.

Examples of field marketing campaigns

Get inspired by a number of examples of field marketing projects we have realized for clients. View the extensive portfolio for more examples of street advertising campaigns executed by us.

Graffitinetwerk is more than just an agency that helps you implement your campaign with promotion teams and spectaculars. Based on our broad experience with brands and the street, we like to think strategically and conceptually about the possibilities of street advertising, field marketing and guerrilla marketing campaigns at home and abroad.

How we can help with the activation of your brand?

We are eager to get to work for your brand, product, or event. Would you like to brainstorm about how we can help your company move forward through a field marketing campaign ? Let us know your questions, goals, and ideas so we can offer no-obligation insights into the possibilities. Contact us now and receive a response today.