Target

Original outdoor advertising

Pricing

From 850, - Euro

Work area

Entire Benelux

Remarks

Visible through rain

Rain advertising

Rain advertising is an environmentally friendly way of outdoor advertising using rainwater. Unlike the reverse graffiti expressions, the rain advertising is only visible if it rains or has rained. The expression disappears on its own when the soil dries up. A rain advertising campaign remains visible for 2 months on average during rainfall.

Together with you we determine where the campaign can be applied. We determine the number of places based on the objective and the size of the area. It is advisable to keep the advertisement clear and compact so that it is clear at a glance. On average, there is 1mm of precipitation per year in the Netherlands, with the rain advertising we make grateful use of that!

Sustainable street advertising

A street advertising campaign carried out with the rain advertising method, sometimes also in English raincampaign mentioned, gives your brand a creative and sustainable look, because only one template is created with which we can place an unlimited number of prints. This innovative way of outdoor communication is carried out entirely CO2 neutral.

Rain advertising campaigns are often used around weather-related promotions, brands or products, such as providers of (sun) holidays, winter tires, umbrella, etc.

Practical information

View the practical information and frequently asked questions about our rain advertisement.

Color

A rain advertisement cannot be executed in color, the surface determines the color.

Visibility duration

Depending on the substrate, the lifespan of a rain advertisement is 1 to 12 weeks.

Format

We usually use a ± 1,25m2 template for a rain advertising campaign.

Circumstances

These actions can be carried out if the surface is not damp, frozen or snowy.

Work area

We take care of rain advertising campaigns at any location you choose in the Benelux or beyond.

24 / 7 available

A rain advertising promotion can be scheduled 7 days a week, the export usually takes place at night.

All inclusive

Of course we take care of all materials and take photos of the posted messages.

Production time

The preparation time for a rain advertising campaign is on average 7 working days, rush is possible.

Legislation

Rain advertising falls under the so-called 'guerrilla marketing', we do not apply for a permit.

Rain advertising videos

View a few short films of rain advertising campaigns that we provided.

Rain advertising campaign Municipality Amsterdam.

AVRO Street-art month - Reverse graffiti.

Rain advertising or reverse graffiti?

An alternative to the use of rain advertising is the placement of reverse graffiti expressions. Reverse graffiti and rain advertising are visually very similar. The big difference between the two is that reverse graffiti expressions are always visible and not only visible in rain. With the reverse graffiti technique we spray hot water with high pressure through a template so that we selectively spray part of the street. The contrast that we create on the street creates a visible image and / or text. Outdoor advertising in the form of reverse graffiti is not harmful to the environment and is carried out by us COXNUMX neutral.

Regulations concerning guerrilla marketing

Rain advertising falls in gray areas in terms of laws and regulations. It is therefore generally not possible to opt for this form of guerrilla marketing apply for a permit. A subtle and thoughtful approach when executing is necessary to prevent any complaints. Of course we are specialized in this and we can make a good estimate of the (im) possibilities in advance. When the rain advertising campaign for (or in consultation with) a city, municipality or province, or around a common or public purpose, it is sometimes possible to request permission or a permit.

View all our street advertisements

We provide high-profile street advertising campaigns, view our complete range.