Striking street advertising


From 750, - Euro


Entire Benelux


Temporary outdoor advertising

Temporary chalk expressions

With your temporary chalk expressions, bring your (advertising) message to the attention of your target group in a striking and effective way. The guerrilla and street advertising campaigns with chalk are very striking and can, in contrast to the reverse graffiti expressions, be applied at any desired location. This form of outdoor advertising is often used as a temporary route indication or as a promotion for a product, store, exhibition or event.

Chalk expressions as temporary street advertisements

In consultation with you, we determine the number of chalk expressions and the desired locations, areas and cities so that the expressions can be strategically placed and the best exposure achieved. It is often decided to place communications around busy shopping streets, stations, bus and tram stops, ATMs, crossing places or specifically chosen locations. We can convert any visual to a template, but it is advisable to keep the chalk expression clear, clear and compact so that the message is clear to the passer-by at a glance.

The possibilities of temporary chalk

Temporary chalk expressions can be applied in a number of primary colors, namely: white, black, yellow, orange, red, light and dark blue, pink, purple and green. Because the colors cannot be applied over each other, it is possible to work with 1 color per placement. Depending on your wishes, we choose the type of chalk that best approximates the desired lifespan. The choice consists of the indicative lifespan of; days / weeks, months or years (semi-permanent). It is also possible that we remove the expressions again after an agreed period or date. The exact lifetime of the message is difficult to predict in advance because it depends on the substrate, the weather, the type of place and the load of the message. Of course our chalk expressions are not harmful to the environment.

Employability: With our chalk expressions it is possible to stand out temporarily at locations in the outdoor area where traditional media are often not usable.

Practical information

View the practical information and frequently asked questions about our temporary chalk advertising campaigns.


These actions can be carried out if the surface is not damp, frozen or snowy.

Work area

We provide chalk advertising campaigns at any location of your choice in the Benelux or beyond.

24 / 7 available

A temporary chalk promotion can be scheduled 7 days per week, the export usually takes place at night.

Visibility duration

The lifespan depends on the location and the chosen product, the options are: days / weeks, months or years.


We usually use a template size of ± 1,25m2 for a temporary chalk advertising campaign.


The chalk and milk paint expressions can be executed in a number of primary colors.


Our chalk works on almost all surfaces, but cannot simply be used on walls.

Production time

The preparation time for a chalk advertising campaign is on average 7 working days, rush is possible.


Chalk advertising falls under the so-called 'guerrilla marketing', we do not apply for a permit.

Reverse graffiti or chalk expressions?

A campaign with a relatively large number of chalk expressions in a small area can sometimes cause complaints from competitors and fellow entrepreneurs, local residents or the municipality. Depending on the number of desired placements and your specific wishes regarding the positioning of the statements, we can in most cases make an estimate of the sensitivity to complaints in advance. When you are betting temporary chalk expressions if you think the risk is too high, reverse graffiti may be a better alternative for you. With the reverse-graffiti technique we spray hot water at high pressure through a mold. The contrast that this creates on the surface makes your advertisement visible. The disadvantage of reverse graffiti is that this technique can only be used on a limited number of surfaces.

Regulations concerning guerrilla marketing

In terms of legislation and regulations, temporary chalk expressions fall into a gray area. It is therefore generally not possible to apply for a license for this type of guerrilla marketing. A subtle and thoughtful approach to implementation is necessary to prevent possible complaints. We are of course specialized in this and can make a good estimate of the (im) possibilities in advance. When the promotion is used for (or in consultation with) a city, municipality or province, or around a common or public goal, it is sometimes possible to request permission or a permit.

Request information, advice or a quote

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