Reverse graffiti
Reverse graffiti is a high-profile form of outdoor advertising in which advertising is 'applied' to the ground using water, a template and a high-pressure cleaner. A guerrilla marketing campaign conducted with the reverse graffiti technology gives your brand a creative and sustainable look, after all, only one template is made with which we can spray an unlimited number of prints with nothing but pure tap water. The effect of this original and durable street advertising Depending on the type of substrate, the technique remains visible for a number of weeks to a number of years.
How does reverse and green graffiti work?
By selectively spraying a part of the soil, contrast is created, this ensures a visible image and / or text that remains visible for a long period of time. We use untreated groundwater without (chemical) addition. Reverse graffiti advertising expressions are therefore absolutely not harmful to the environment and are placed COXNUMX neutral by us.
Reverse graffiti as outdoor advertising
In consultation with you, we determine the desired locations, areas and cities so that the expressions can be placed strategically and the best exposure is achieved with a green graffiti campaign. It is often decided to place advertisements around busy shopping streets, stations, bus and tram stops, ATMs, crossings or specifically selected locations.
We can convert any visual into a template, but it is advisable to keep the reverse graffiti text orderly, clear and compact so that the message is clear to the passer-by at a glance. Please leave us your message with the reverse graffiti bring technology to the attention of your target group in a unique and striking way?
With reverse graffiti, sometimes also referred to as green graffiti, clean graffiti or water templates, it is possible to environmentally friendly advertising place advertisements in the outdoor space where traditional outdoor media are often not usable.
Recent projects
A selection from our portfolio of the most recent reverse graffiti campaigns.
XNUMX Week Childcare package
View the practical information and frequently asked questions about our reverse graffiti campaigns.
Circumstances
These actions can be carried out throughout the year, except when the surface is frozen.
Work area
We provide reverse graffiti advertising campaigns at any location in the Benelux or beyond.
available 24/7
A reverse graffiti action can be scheduled 7 days a week, the export usually takes place at night.
Visibility duration
Depending on the surface, the lifespan of a reverse graffiti message is 4 weeks to 2 years.
Format
We usually use a template size of ± 1,25 m2 for a green graffiti campaign.
Color
A reverse graffiti expression cannot be executed in color, the background determines the color.
Substrate
This technique works on a limited number of surfaces and cannot be used indoors or on walls.
Production time
The preparation time for a reverse graffiti action is on average 7 working days, rush is possible.
Legislation
Reverse graffiti falls under the so-called 'guerrilla marketing', we do not apply for a license.
Reverse-graffiti films
View here a few videos of our reverse graffiti campaigns.
A national reverse graffiti campaign.
Reverse graffiti during AVRO Streetart month.
Green graffiti as an outdoor advertising campaign.
Reverse graffiti or temporary chalk expressions?
To make a reverse graffiti expression clearly visible, we must be able to create sufficient contrast. This requires a surface that is dirty and, when you spray it clean, becomes lighter in color. Usually this means that clean graffiti does not work on asphalt, dark / red stones and natural stone. There is also a difference in the effect that can be achieved on the standard pavement tiles. Some pavement tiles seem dirty but, for example because of a black grain, still do not give a clear contrast after spraying. Because of the variable factors, it is therefore never possible to say in advance whether reverse graffiti works at the locations you have chosen. If you want to be sure that your message can be placed in the places you specify, it makes sense to choose our (temporary) chalk expressions.
Have a look at Chalk expressions
Regulations concerning guerrilla marketing
In terms of legislation and regulations, reverse graffiti expressions fall into a gray area. It is therefore generally not possible to opt for this form of guerrilla marketing to apply for a permit. A subtle and thoughtful approach to implementation is necessary to prevent possible complaints. We are of course specialized in this and can make a good estimate of the (im) possibilities in advance. When the action is used for (or in consultation with) a city, municipality or province, or around a common or public goal, it is sometimes possible to request permission or a permit.