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What exactly is 'guerrilla marketing'? We explain…

Guerrilla marketing: it is a frequently heard term that requires the necessary explanation. What does the term “guerrilla marketingExactly in? And what can you do with it in terms of marketing and advertising? We explain in this blog.

Bold and original: that is it guerrilla marketing no doubt. These are often unique, tailor-made promotions for brands, products, advertising campaigns or activations. The idea is to surprise and surprise the audience with something it has never seen before.

Or at least with an uncommon form of advertising. Contrary to traditional advertisements in magazines, this marketing communication must get very close to the people. Sometimes it is even a true experience, completely tailored to the target group.

Because of this premise, guerrilla marketing often balances on the edge of what is and isn't allowed. Nevertheless, more and more leading companies and brands are taking the plunge. Because guerrilla marketing is undeniably effective.

A guerrilla marketing campaign aims to get a lot of media attention, exposure and public attention in a short time.

What forms does guerrilla marketing take?

There are several ways in which companies can practice guerrilla marketing. Temporary chalk expressions can be very effective for example. With certain techniques it is possible to make logos, texts and images visible in the street view through temporary chalk advertising.

This form of street advertising catches the eye and is therefore excellent to use as a promotion of a product, event, fair or store. From a legal point of view, chalk images fall into a gray area, but in general they are reasonably accepted by the public and municipalities, provided the campaign is carried out with due care. Read more about the possibilities of reverse graffiti.

Wild beaming and beam vertising

In addition, it is possible to project an image from our mobile wildbeam unit. This type of guerrilla marketing, which is also called beamvertising is called, makes it possible to project static or moving images onto buildings or objects.

In the evenings, such an advertisement is of course much more noticeable than a traditional billboard - especially if you opt for a striking full-color design.

The audience walking or driving by will be pleasantly surprised by this, so that your message will be engraved in their memory. It is also possible to use one wild beam campaign to be carried out as you can see in the video below. This is called the 'walking beamer' or 'beam man'.

3D street painting and floor stickers

Do you prefer to keep both feet on the ground? Then use the floor or sidewalk as a means of communication by, for example, 3D street painting or floor painting street stickers to deploy. Many people like to see where they walk. That is why the ground is a very suitable location for an advertisement.

Effective forms of guerrilla marketing within this category are signage during fairs and events, (temporary) promotions and product activations or information provision by municipalities and government agencies.

Do you want to do it even bigger, for example in the context of a pr stunt or a brand launch? Then laser graffiti can offer a solution. This is used to draw live on a building in the dark with a special laser application.

On drizzly days, rain advertising is a great option. With this option, your message will only be visible on the ground when it rains.

Beamvertising campaign for Pink! in Amsterdam.

Beamvertising campaign for Pink! in Amsterdam.

Deploy promotional teams and spectaculars

In addition to an advertising campaign or as a standalone marketing campaign, our promotional teams can distribute your samples, testers, giveaways, merchandising or flyers.

As a calling card of your brand, our motivated professionals give a positive face to your out of home marketing campaign. Read more about our Promotional teams and spectaculars and read us blog message about how a promotion team and field marketing can be deployed.

Interested in a guerrilla stunt for your brand or product?

Above we have discussed the most common forms of guerrilla advertising. Of course we also think of guerrilla stunts and spectaculars tailor-made which are fully tailored to your wishes, location (s), target group and the message to be conveyed.

Usually it is not possible to apply for a permit for guerrilla marketing. That is why it is essential that an action is approached subtly and thoughtfully. Graffitinetwerk is specialized in this. Every year we run hundreds of successful advertising campaigns for international brands, local entrepreneurs and government institutions.

With our experience, we can estimate well in advance what is and what is not possible when deploying a guerrilla outdoor advertising campaign.

Examples of guerrilla marketing campaigns

Do you want a complete overview of the possibilities? View in our extensive portfolio the practical examples. All forms offer an unforgettable experience.

That means your outdoor advertising campaign, brand or product also lingers in the mind of the public. And that's what guerrilla marketing is ultimately all about! In this blog article you can read more about the possibilities of outdoor advertising.

Want to know more about our guerrilla marketing?

Curious how we can support your brand, product, event, advertising campaign or activation with an original guerrilla marketing campaign? The calculation of a price is done on the basis of your wishes, the type of campaign, formats, locations and the desired visibility duration.

Due to the wide variation in prices, we advise you to request a quote without obligation. Contact us now and receive information, advice or a price calculation today.

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